GOLDWELL BRAND BOOK - page 48-49

1948
2014
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Brand history
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Hans Erich Dotter, Goldwell founder
Following his vision to build a company that exclusively
focuses on hairdressers as business partners he develops
the first Goldwell product: Goldwell Ideal.
Goldwell Ideal is an innovative cold perm that can be
processed at room temperature.
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Brand history
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Redesigned
Goldwell reinvents itself for an even stronger
partnership with stylists.
Goldwell.
We do more than just understand you.
We think like you.
We think stylist
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