GOLDWELL EDUCATION BOOK

Behind every amazing color you find professional knowledge,

excellent technical expertise and high-performance professional products.

Foundation Mastery is the perfect launching pad for expertise in color,

care and styling. It enables you to work with the entire Goldwell portfolio

and to create stunning results for your clients time after time.

Want to learn more?

Join our Master Colorist Program.

FOUNDATION MASTERY

Contact your local

Goldwell Business Partner

for opportunities.

COLORANCE

Learn all about perfect demi-permanent coloring

with Colorance. Gain the confidence to use it

eectively. Find out more about how to promote

dierent service options to your clients.

WHAT’S IN IT FOR YOU?

» Essentials in hair analysis for easy consultations

» Simple salon services for excellent color results

» Tips on how to get the best results for a client’s

hair structure

» Formulation for reliable grey blending, durability

and evenness

TOPCHIC/NECTAYA

Discover the endless possibilities of permanent

coloring with Topchic and Nectaya. Learn about

new exciting services that will allow you to amaze

your clients with dazzling shine, incredible durability,

evenness and 100% grey coverage.

WHAT’S IN IT FOR YOU?

» All you’ve ever wanted to know about

permanent coloring

» Formulation for reliable grey coverage,

durability and evenness

» Desirable salon services for every color family

» How to talk to clients about Nectaya,

a hair color without ammonia-odor

BLONDING

Blonde clients are an extremely important part

of any salon’s business. Gain insights into the needs

of these clients and the core salon services related

to highlifting, decolorizing and toning.

WHAT’S IN IT FOR YOU?

» Insights into the specific needs of blonde clients

and how to best communicate Goldwell blonde

services

» Knowledge and skills related to highlifting

(Topchic HiBlondes Control range), decolorizing

(SilkLift and Oxycur Platin) and blonde refinement

(Colorance and Elumen)

ELUMEN

Learn how to achieve brilliant color results

with exceptional shine and durability with

Elumen color. Become an expert in customized

communication and application tools as well

as promoting new services to your client.

WHAT’S IN IT FOR YOU?

» Learn why Elumen is so special

» Identify the right clients for Elumen color

» Application and commercial techniques

with Elumen

» Confidence in the use of Elumen

IN-SALON SEMINARS