GOLDWELL EDUCATION BOOK

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ARTISTIC INSPIRATION
Featuring Jay Mahmood
The day begins with a presentation of inspiration in
classic shapes reinvented on live models as you
watch Jay bring the modern classics to life. The day
continues with an afternoon of hair cutting on
mannequins as you begin the hands on workshop to
further your learning experience.
You will leave with inspiration full of new cutting and
styling skills to bring back to your everyday salon
life. Spacing is limited to experience the creative
expertise of Jay Mahmood.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Scissors, cutting combs, spray water bottle, duckbill
sectioning clips, and all finishing brushes
CELEBRITY TRENDS
You don’t have to read the tabloids to know that
celebrity trends influence what styles and colors your
clients will be asking for. Staying ahead of up-to-the-
minute looks is important to client satisfaction and
retention. Plus, it’s fun!
In this two-day, ever-changing program, you’ll study the
current celebrity trends in hair color and hairstyle and
the specific techniques and formulations you’ll need to
recreate them. We’ll focus on great technique and how
you can adapt trendy styles to complement each
individual client’s look. We explore transitioning and
evolving your client’s look (because the next trend is
right around the corner!)
And we cover smart business building and client
retention concepts to help you marry creativity with
current fashion.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth comb,
sectioning clips , all finishing brushes
PICTURE PERFECT BRIDE
Cathey Salerno, owner of Picaso Studios in Canada,
has been in the hair industry for over 35 years,
specializing in the bridal business for the last 25. She
is a leader in her field, doing over 4000 brides
including their bridal parties.
Cathey‘s work has been featured on multiple
magazine covers and brides she has styled have
been featured in many of the top bridal publications.
Cathey has taken all she knows about the bridal
industry and created this seminar to help you be the
best bridal stylist and long hair finishing artist you
can be.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Sectioning clips, tail comb, curling iron 3/4" and 1",
paddle brush, round brush
PERFECT FINISH
Featuring Robert Brown
A perfect style always consists of a perfect cut, a
perfect color and a perfect styling. The Goldwell®
StyleSign® products help you to create the perfect
final look as it transforms each cut and color into a
masterpiece – into your sign of style.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Water spray bottle, duckbill sectioning clips, tail
comb, all finishing brushes
DESIGN TAKES SHAPE
Featuring Kelley Hallett
This program allows any stylist to understand color
and cutting methods based on the seven dierent
facial shapes. Unique corrective concepts will inspire
creativity while giving you the proper tools to
enhance your client’s best features while being able
to minimize those less desirable. This program is for
all levels of stylist.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Some practical work will be done on a mannequin
provided. Mannequin is for use in class only, not for
take away. Bring tail comb and sectioning clips
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CONTRASTING CONTOURS
A CUT AND COLOR EXPERIENCE
Unlock your creativity in this 2 day, hands-on program
that features haircutting techniques and hair color
patterns with formulations for today’s most on trend
looks. Discover how creating positive and negative
shapes will enhance your cutting skills to give your
most demanding clients a fresh new look.
Explore color techniques that can stand alone, or add
the various styles and lengths combined with the
haircuts provided in this exciting program.
Understand what it means to “cut the color” or “color
the cut” by creating contours with color, cutting and
how the two go hand-in-hand for a complete on trend
customizable style.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth comb,
sectioning clips, scissors, cutting combs, spray water
bottle, duckbill sectioning clips, all finishing brushes
THE ARCHITECTURE OF CUTTING & COLORING
Featuring Dale Seeman and Linda Kelsey
Create a solid foundation for your cut and color
services through a variety of dierent techniques
throughout this 2 day program.
Explore the foundation of shapes based on face shape
and desired results. Take a look at color from a new
perspective. Maximize your services by looking at the
entire client visit from Consultation, to Cut, Color and
home care opportunities. Create one complete look of
your choice from Cut to Color and Finished look.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
A photo of a cut and color design you wish to complete
over the two days. Scissors, texturizing shears, razor
with a new blade, cutting comb, styling comb, all
finishing brushes, water bottle, clips, tail comb
CREATE. GET READY TO EVOLVE
BRING OUT YOUR CREATIVITY
CUTTING & FINISHING