GOLDWELL EDUCATION BOOK

42-43 / 82

CELEBRITY TRENDS
You don’t have to read the tabloids to know that
celebrity trends influence what styles and colors
your clients will be asking for. Staying ahead of up-
to-the-minute looks is important to client satisfaction
and retention. Plus, it’s fun!
In this two-day, ever-changing program, you’ll study
the current celebrity trends in hair color and
hairstyle and the specific techniques and
formulations you’ll need to recreate them. We’ll
focus on great technique and how you can adapt
trendy styles to complement each individual client’s
look. We explore transitioning and evolving your
client’s look (because the next trend is right around
the corner!)
And we cover smart business building and client
retention concepts to help you marry creativity with
current fashion.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips , all finishing brushes
42 43
MIXING THE COLOR PALETTE
Featuring Odete DaSilva
If you want to elevate your ability to individualize color
through formulation, this class is a must. Building on
universal color theory, you’ll learn a step-by-step
approach to formulating color based on your client’s
existing hue, condition and the result you want to
achieve.
You’ll gain a deep understanding of how pigments
work and how to select the best product to achieve the
desired goal for your client – whether it’s superb grey
coverage, extreme lift or revising colored hair. At the
end of the two-day course, models arrive so you can
put your new skills to work!
WHAT’S IN IT FOR YOU?
» Redefine color formulation with a purpose
» Know the “why” behind the “what”
» Learn everyday behind the chair creative formulation
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Foil comb, sectioning comb, all-purpose comb,
clips, all finishing brushes CONTRASTING CONTOURS
A CUT AND COLOR EXPERIENCE
Unlock your creativity in this 2 day, hands-on program
that features haircutting techniques and hair color
patterns with formulations for today’s most on trend
looks. Discover how creating positive and negative
shapes will enhance your cutting skills to give your
most demanding clients a fresh new look.
Explore color techniques that can stand alone, or add
the various styles and lengths combined with the
haircuts provided in this exciting program.
Understand what it means to “cut the color” or “color
the cut” by creating contours with color, cutting and
how the two go hand-in-hand for a complete on trend
customizable style.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb, sectioning
clips, scissors, cutting combs, spray water bottle,
duckbill sectioning clips, all finishing brushes
CREATIVE COLOR PLACEMENT
Featuring Jamie Dennis
A lot of the work of a good colorist involves
correction — transforming at-home color that went
south, adjusting salon color gone wrong, or simply
transforming last-season’s fade-out into something
fresh.
This seminar gives you practical, realistic and
imaginative techniques to transform any client’s
existing color into something gorgeous, stylish and
oh-so Goldwell. You’ll take home valuable skills and
confidence to turn any catastrophe into a color
masterpiece.
This is an advanced program and a solid
understanding of the Goldwell product line is
necessary.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
EDITORIAL COLOR
Featuring Lindie Blackwell
Forget traditional highlights and hair painting. This
program will push your creative limits and give you a
better understanding of how to achieve editorial
color results.
Learn trend color techniques such as opalescence,
oil slick, galaxy and stenciling. Learn advanced
formulation, while maximizing the Goldwell color
continuum. Use the creativity and information in this
class to broaden your color arsenal in salon and to
build a portfolio of your own work.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
EXTREME COLOR CAMP
Featuring Rodica Hristu
Are you a colorist that stands out from the other
colorist in your salon? Have you developed unique
techniques, ideas and concepts in coloring hair?
Drive your color abilities to new limits with this 2 Day
Program.
Join other creative, passionate colorists to share
advanced concepts. This program will open your
eyes to all the fine details taking you from a colorist
to a hair color artist; become an elite colorist…
taking even the most advanced colorist to a new
dimension.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
THE BALANCING ACT
Featuring Robert Brown
A 2-day program designed for the intermediate to
advanced colorist looking to “up their game” with
advanced formulation utilizing the entire Goldwell
color portfolio. Colorists know that most retouches are
easy, but connecting a retouch to what is existing at
times is the hard part. The true art lies in making a
seamless and healthy choice to balance and add
dimension to the most challenging canvases.
The Balancing Act is geared for the colorist in search of
creative and artful solutions to daily color challenges,
providing ideas on how to make every client’s color
custom and unique.
The Balancing Act is “FULL SPECTRUM” and utilizes
EVERYTHING the Goldwell Color Portfolio has to offer.
It is geared for the colorist in search of creative and
artful solutions to daily color challenges, providing
ideas on how to make every client’s color custom and
unique. Explore how using each facet of the Goldwell
toolbox in combination can improve your final results
overall, color durability over time, and happier clients
over and above!
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb, duckbill
sectioning clips, all finishing brushes
CREATE. GET READY TO EVOLVE
BRING OUT YOUR CREATIVITY
COLOR