GOLDWELL EDUCATION BOOK

34-35 / 82

BUILD. GET READY TO SUCCEED
ESTABLISH A POWERFUL FOUNDATION
FOILING MASTERY
Learn the classic technique of foil highlighting. Find
more about how you can adapt placements to
achieve dierent color eects and add dimension to
your color.
You will practice your foiling skills through a variety
of services using Silk Lift, Topchic, New Blonde,
Colorance Express Toning.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
HAIRCOLOR EXPOSED
EXPLORING THE SCIENCE OF HAIRCOLOR
Featuring Sal McKinzie
The science behind how color works can actually get
pretty complicated. This one day session breaks
down the hair structure and provides an overview of
the process that makes Goldwell color unique.
Explore in-depth color situations, from di²cult to
cover grey to the most extreme color correction
challenge, all while gaining insight as to the “why”
behind it all. Uncover the best Goldwell color
solutions for your most extreme challenges and walk
away with the knowledge to face any color
challenge in your salon.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
An open mind
FOUNDATION MASTERY
Learn all about Goldwell color from A-Z in this
comprehensive 2 day seminar. Gain the confidence
to use all color ranges eectively. Find out more
about how to promote dierent service options to
your clients. Discover the endless service
possibilities of demi-permanent coloring with
Colorance, permanent coloring with Topchic and
Nectaya and how Blonde clients are an extremely
important part of any salon‘s business. Gain insights
into the needs of these clients and the core salon
services related to highlifting, decolorizing and
toning.
Finally, learn how to achieve brilliant color results
with exceptional shine and durability with Elumen
color. Become an expert in customized
communication and application tools as well as
promoting new services to your client
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
FORMULATION MASTERY
Hone and perfect your formulation skills in this one
day program. Gain deeper knowledge of the color
wheel and why it is the foundation of all advanced
color services. Discuss real life scenarios and
practice on wefts to perfect your ability to predict
your end results every time.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
COLOR
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