GOLDWELL EDUCATION BOOK

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ON TREND: COLOR FORECAST
A trend focused hands on program allows you to
explore how to find trend, what the most current
trend is and how to execute it behind the chair.
With its ever changing focus, this course allows you
to learn the techniques that are happening right
NOW. This will allow you to guide your clients on
how to wear today’s hottest looks and color trends
best suited for them.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
ON TREND: PURE CREATIVITY IN COLOR
It’s all about experiencing the shine, vibrancy, and
radiant eects of Elumen in this 1 day program.
Explore creative formulations from highly reflective
natural shades to radiant rainbow colors.
Get in-depth insights from Elumen experts on the
basics to the most creative avant garde looks and
formulas. Create your own unique signature
formulations and walk away with a whole new
toolbox for every type of client!
Discover how, when and why to use the full range of
Elumen and how this easy to use color can unlock
profits in your salon.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
GROW. GET READY TO DO MORE
TAKE YOUR SKILLS TO THE NEXT LEVEL
FREE FORM HAIR PAINTING
WITHOUT LIMITS
This seminar will help you push your creative
boundaries and teach you skills that will dazzle your
color-seeking clients.
All about hair painting, this two-day program will
show you techniques for creating both subtle color
flourishes and the most progressive fashion looks.
Fundamental color painting skills, hot trends and
pitfalls to avoid — you’ll get all the ins and outs of
free form hair color — a superb way to expand your
creative portfolio and increase revenue.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
BLONDE REDEFINED
Blonde is never just blonde. Some clients want the
perfect platinum, others just a sun-kissed look.
Easily transition a natural brunette to a believable
natural blonde result.
Blonde is an art form, and you will become skilled at
perfecting your masterpiece in this two-day
workshop. You’ll learn to create the cleanest,
clearest blondes through formulation workshops,
hands on techniques, and an interactive classroom
setting. You’ll also learn the how to finish with
precision using overlay toning techniques and
unique formulations that change seasonally.
FORMAT FOR THIS 2-DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
REDHEADED ROCKSTARS
During this 2 day hands-on workshop stylist will
explore formulations, as well as learn techniques
needed to achieve true Rockstar status in the art of
creating reds on any canvas.
The stylist will formulate based o of iconic celebrity
redheads that will be sure to inspire the stylist and
help to attract the clientele they desire. After
completion of this hands on program the stylist will
leave with all the tools they need to not only attract
but, maintain their red headed clientele.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
duckbill sectioning clips
BLONDE BOMBSHELL
STUNNING DOUBLE PROCESS BLONDES
In this two day hands on program you will explore
what it truly means to be a double process blonde.
In this program stylist will take a deep dive into the
process and how it works, the application, and
formulation behind perfecting each kind of double
process.
Stylist will leave this program having experienced
the process hands on and with new tools,
formulations, and understanding to bring back to
the salon.
FORMAT FOR THIS 2-DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Foil comb, sectioning comb, all-purpose
comb, clips, all finishing brushes
BUILD. GET READY TO SUCCEED
ESTABLISH A POWERFUL FOUNDATION