GOLDWELL EDUCATION BOOK

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BEYOND PURE
Featuring Jennifer Vermeer
The Elumen® range is more than just the PURE
shades. Learn how to maximize the whole palette of
shades to create new services and enhance your
existing ones.
Learn how to use Elumen color alone or incorporate
Elumen color with other Goldwell® colors in one
technique. Practical work will be done on
mannequins.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
PURE BLONDE
Featuring Jennifer Vermeer
This 1 day formulation and color correction program
will unlock the mystery in achieving the perfect
blonde utilizing a variety of options in the Goldwell
color portfolio. Special focus on the Elumen® range
as a color correction tool. You will be able to map
out a plan for your client allowing you to achieve
that beautiful blonde safely, accurately and with
confidence.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
ELUMENATE
The Elumen® range is only for selected clientele.’ Is
this your philosophy? Realize the untapped client
base who will choose Elumen as their haircolor of
choice.
This 1 day Elumen range program will focus on
creative formulation options applied on human hair
wefts. Open up a whole new shade palette simply by
mixing. Stylists will leave with 20+ new Elumen
formulations complete with swatches for easy in
salon consultation. See your opportunities in a new
light with Elumen.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
All tools provided
THE ARCHITECTURE OF CUTTING & COLORING
Featuring Dale Seeman and Linda Kelsey
Create a solid foundation for your cut and color
services through a variety of dierent techniques
throughout this 2 day program.
Explore the foundation of shapes based on face shape
and desired results. Take a look at color from a new
perspective. Maximize your services by looking at the
entire client visit from Consultation, to Cut, Color and
home care opportunities. Create one complete look of
your choice from Cut to Color and Finished look.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
A photo of a cut and color design you wish to complete
over the two days. Scissors, texturizing shears, razor
with a new blade, cutting comb, styling comb, all
finishing brushes, water bottle, clips, tail comb
GROW. GET READY TO DO MORE
TAKE YOUR SKILLS TO THE NEXT LEVEL
COLOR
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